Baxter Phillips

Overview

Baxter Phillips sells prescription glasses at one price, from $69. The frames were good; the storefront, the ads and the content were not keeping up.

Approach

We rebuilt the online store with the full range, a homepage hero that walks the camera across every frame, and a try-on that puts the glasses on your own face from the product page.

Meta and Google campaigns run with a results report every week. A creator program finds, briefs and pays people to post about the frames, and we shoot product photos and short videos for the store and the ads.

Results

One system from first ad to checkout: the ads, the creators and the store all speak the same way and point at the same frames.