Knowledge Road ABA
Digital marketing and web · 2024
Knowledge Road ABA needed to simplify how families find and start ABA services. We created digital tools that guide parents through every step, from evaluation to ongoing support.
Overview
ABA services can be complex to navigate, especially for families new to the process. Knowledge Road ABA came to us to make this journey clearer.
The goal was simple: build digital paths that help parents understand and access ABA services for their children. This meant creating connections between their existing Knowledge Road audience and this specialized service.
Approach
We built the digital experience around parent needs. Landing pages walk families through the ABA process step by step, turning a complex journey into clear actions.
The brand identity speaks to both parents and professionals, maintaining Knowledge Road's credibility while feeling approachable to families. Email campaigns introduced these services to Knowledge Road's existing network, focusing on schools and families who might need ABA support.
Results
The new digital platform makes ABA services more accessible to families who need them. Parents can now move from initial questions to active support through clear online pathways.
The work connects Knowledge Road's expertise in education with families seeking ABA services, creating natural bridges between their services.
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