The New American Academy Charter School

Brand campaign · 2024

In Brooklyn's competitive charter school landscape, The New American Academy Charter School needed to break through. While larger schools dominated enrollment seasons, TNAACS had strong programs but limited visibility. We built a multi-channel campaign spanning digital, street-level, and print to help them reach families. The work centered on real moments - students learning, teachers teaching - bringing their story to parents through websites, bus shelters, and school materials that showed what makes TNAACS different.

Overview

We developed a campaign that brought their story to families across multiple touchpoints - from bus shelters to mobile devices - focusing on real moments that show the school's character and commitment to education.

Approach

We started by rebuilding their digital foundation. The new website works seamlessly across devices, making it simple for parents to learn about the school and start the enrollment process.

Our creative team captured authentic moments through photography and video, showing daily life at the school. These assets became the core of our campaign, appearing on local bus shelters and print materials. Each piece focused on real students and teachers, telling the school's story through genuine experiences.

Results

The campaign brought The New American Academy Charter School into the conversation. The website now serves as a clear first point of contact for interested families, while the bus shelter campaign creates visibility throughout the community.

Our work gave the school a consistent presence across Brooklyn, helping them compete with larger charter schools while staying true to their educational mission.