A Child's Place
Web, SEO and LLM marketing · 2023 – 2026
A family-run preschool that has been operating since 1983. We rebuilt the site, keep it current, and make sure the school shows up whether parents search Google or ask ChatGPT.
Overview
A Child's Place is a neighborhood preschool with a long history and a short digital footprint. Parents searching for care in the area were not finding it.
Approach
The website was rebuilt and is kept up to date season to season. SEO work ranks the school for preschool searches in the area, and LLM marketing makes it the answer when parents ask an assistant instead of a search engine.
A four-page summer camp site goes up each year with that season's dates and programs.
Results
The school is found, on Google and in chat, by the families closest to it.
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