Future Leaders Institute

Overview

Future Leaders Institute competes for families in a crowded New York charter landscape. The school had a story worth telling and no modern way to tell it.

Approach

We started with enrollment targets and the plan to reach them, then rebuilt the website as fourteen new pages, written and designed for parents deciding where to send their child.

A documentary crew and a drone captured the school from the street, the sky and the classroom. Seasonal outreach emails to families carry the same footage and voice.

Results

One site, one film and one calendar of family emails, all pointing at the same enrollment goal.