Knowledge Road

Targeted Growth: Knowledge Road's Marketing Success

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Knowledge Road, a Special Education Teacher Support Services (SETSS) agency in NYC, aimed to increase student services, requiring a boost in teacher recruitment and school partnerships. A multi-channel marketing strategy was employed, encompassing event sponsorships, digital marketing, and email outreach, leading to significant growth over four years.

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Facing a competitive landscape, Knowledge Road's main challenge was gaining recognition among schools and establishing trust as a reliable special education partner. The goal was to expand student services, necessitating more teachers and school partnerships.

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What we've done

A close collaboration with Knowledge Road led to targeted event sponsorships and print media campaigns. Digital presence was enhanced through website content optimization and backlink outreach. Email marketing strategies were refined, with Salesforce Pardot technology facilitating personalized campaigns.

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Bold designs and strategic placement of advertising materials at events fostered brand awareness. The website was revamped for better conversion with interactive forms. Email marketing was tailored to resonate with different schools, ensuring relevant content delivery.

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Results:

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The campaigns catalyzed growth from zero teachers in year one to over 55 teachers in year four, with student growth following suit.

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Analysis:

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The success was driven by targeted print and digital marketing, coupled with dedicated outreach to schools, laying a foundation for a trust-based relationship between Knowledge Road and its stakeholders.

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Conclusion:

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The case study underscores the power of targeted, multi-channel marketing in driving significant growth for Knowledge Road, paving the way for similar organizations to achieve their recruitment and partnership goals.

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