The New American Academy

Cross Media Enrollment Drive

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Executive Summary

Facing enrollment challenges due to larger charter school chains in East Brooklyn, The New American Charter School (TNAACS) launched a localized bus shelter campaign, with a forthcoming video ad campaign, to boost community engagement and brand awareness.

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TNAACS, dedicated to providing a supportive educational environment, aimed to enhance local presence amidst a competitive school landscape in Brooklyn.

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Strategy

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The campaign utilized video production, targeted media buying based on the school's location, and graphic design to create engaging visuals.

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The bus shelter campaign portrayed empowered students, setting the stage for a future online advertising campaign, aiming to resonate with parents and the community.

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Analysis

The positive reaction to the OOH campaign highlights the value of localized advertising, with the upcoming online campaign expected to broaden engagement.